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Yale increases footprint in French market with new dealer appointment

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Yale increases footprint in French market with new dealer appointment

New French Dealer - Content ImageYale Europe Materials Handling has increased its presence in France with the appointment of a new dealer covering the regions of d’Aquitaine and Occitanie.

The appointment of Adour Manutention as the exclusive sales and service dealer reinforces the position of Yale® as an increasingly important brand in the European materials handling equipment market.

With an extensive range of Yale warehouse equipment and counterbalance forklift trucks, Adour Manutention can now provide customers in the region with a significant range of products and services from this leading global brand.

Christophe Maillet, Area Business Director, Southern Europe at Yale, said,“Adour Manutention is a well-established company with an excellent reputation.This move will help ensure that Yale products and expertise are available as widely as possible across the French regions 9 –11 –12 –46 –31 –66 –81 –82 and 64–65–40–32, and 33-47.”

Adour Manutention was originally founded in 1975, and operates from a purpose-built 1,500 square metre site in Pau. It has four other sites in Toulouse, Bordeaux, Agen and Bayonne where it employs more than 40 highly qualified and committed employees.

Adour Manutention’s core business is the sale, rental and service of new forklift trucks, as well as offering a variety of racking solutions. The company also offers a complete materials handling solution for customers,including equipment testing, warehouse configuration, and consultancy services based on over 40 years of experience from a knowledgeable team.

Arnaud Etienne from Adour Manutention commented, “Securing the deal with Yale will help the company increase its market share in the region. New sales, rentals and full-service activities will be at the heart of the partnership.”

“We have an established customer base built up over the last 40 years who require a wide range of materials handling equipment and expert advice. This will be perfectly complemented by the extensive Yale product range and technical support of a world leader in the materials handling industry.”

“We share the same vision as Yale in terms of our commitment to delivering high quality products, the lowest lifetime cost of ownership and outstanding satisfaction to customers in our region.”

Etienne continues,“The whole Adour Manutention team is proud of this new partnership with one of the main manufacturers in the materials handling industry. With the help of Yale, our ambition is to become the main independent dealer in the South West of France.”

For further information on the range of materials handling equipment from Yale visit