Press Releases

Yale® technology for the Fruit Industry at Fruit Attraction 2017

 Permanent link   All Posts

Yale® technology for the Fruit Industry at Fruit Attraction 2017

Fruit Attraction - Content ImageYale Europe Materials Handling official distributors will bring the technology and innovation brand to Fruit Attraction, the international fruit and vegetable trade show.

From 18th to 20th of October, the new edition of Fruit Attraction will be held in Madrid (Pavilion 6 Stand 6D08 of IFEMA, Feria de Madrid); the fair is the meeting point in southern Europe for professionals in the horticultural sector. With a forecast of 1,500 exhibitors from 30 countries in 2017, the fair brings together leading international companies and innovations for the food and auxiliary industries such as transportation and logistics.

The Spanish distribution network of Yale will be present at this important event with a space in Stand 6D08, Pavilion 6. The Yale product range includes specific features for the food industry, such as a cold-store cab and heater on the MR14-25 reach truck range.

For the food industry, Yale offers a range of solutions to maneuver and move pallets in the most efficient way. With the three-and four-wheel electric forklifts, Yale offers energy efficiency and productivity that can be adjusted according to application needs, while the energy balance of the 4-wheel ERP15-20VT models can meet a variety of shift patterns and functions that a company demands.Yale pallet trucks represent another solution for proper operation of storage activities. Thanks to the ergonomic design and state-of-the-art flexibility of the range, the Yale pallet truck ensures that the warehouse is as productive as possible.

At Fruit Attraction will be exhibited Yale pallet trucks MP18 lithium battery, the MP20X with Ravas system for weight, and the MP20T rider pallet truck. The range is completed by versatility of the electric counterbalance truck ERP VT/ ERP VF, a compact, energy efficient 3-wheels/ 4-wheels electric forklift truck.

"All Yale products are manufactured in synergy between the new product development department and a team of engineers, to design solutions in specific industries such as fruit, vegetables and food. This team provides a full range of solutions and services that delivers concrete applications to consistently meet the needs of our customers and reduce ownership costs, "says Ander Aretxaga, Yale Territory Manager Iberia. "At Fruit Attraction, visitors will have the opportunity to get a first-hand knowledge of products designed for food logistics and take advantage of the experience of our network of distributors in the Iberian Peninsula".

Yale welcome visitors at Stand 6D08, Pavillion 6 at IFEMA Madrid Fair. For more information on Yale range, please visit