May 2022

Yale Europe Materials Handling has heralded a new level of excellence in lift truck solutions with a virtual launch of its latest range, the Yale® Series N. Invited media were among the first to discover the ground-breaking new products in the official public launch, which was hosted by Chris van de Werdt, Senior Brand Manager at Yale, on Wednesday 25 May.

The event introduced the new Series N range, which has been engineered to allow customers to configure a truck with the features and functionalities appropriate to their specific application. After a product walkthrough, which delved into the benefits that customers in specific industries could expect to reap from the new truck, attendees heard from Robert O’Donoghue, Vice President Marketing and Solutions EMEA, about the Series N product strategy.

There was also a behind-the-scenes glimpse at the Craigavon, Northern Ireland facility which has been expanded to help create a more agile production line, so to ensure high quality and quick delivery to Yale customers.

“The Series N marks the beginning of an incredibly exciting period both within our company, and the materials handling industry as a whole. Yale is focused on delivering customer success with a bespoke product that fits their use and needs. Customers no longer have to settle for a ‘one size fits all’ lift truck solution; the Series N can be configured to give them the features they need which can help their operation thrive. They deserve to define what their business needs to be productive, efficient, and successful, which is what the Series N can offer them” said Chris.