GREENVILLE, N.C. (March 6, 2025) – Yale Lift Truck Technologies announces that Adam Kolb, Sales Account Representative, Major Accounts Management, has been named a Rock Star of the Supply Chain by Food Logistics magazine. Kolb was honored in the ‘rising star’ category, which recognizes supply chain professionals under the age of 40 whose achievements, hard work and vision have shaped the global cold food supply chain.
“Most of our major accounts team have well over 10-15 years of experience. Adam’s insatiable drive to learn and find the right people has helped propel him to reach that level in just five,” says Buddy Spurrier, Director of Major Accounts. “That same approach and aptitude for learning is present when working with customers, enabling him to quickly understand their operation and what makes them tick, and develop a thoughtful, customer-driven solution.”
Kolb approaches customer engagements through a consultative lens that goes far beyond simply “selling forklifts.” He goes through a process of reviewing customer requirements, relevant challenges and key performance indicators (KPIs) and starts conversations with data, not lift trucks. Ultimately, he focuses on opportunities to improve operational efficiencies and cost savings, rather than simply quoting off-the shelf solutions to face off against similar offerings from competitors.
This extends to providing solution recommendations that steer customers to less expensive options in the event the highest-performance technology does not fit requirements. In one instance, Kolb assessed the needs of a frozen food facility and found that while lithium-ion batteries would have been a viable option, going that route would have resulted in the customer paying for more than necessary. Instead, he recommended Thin Plate Pure Lead (TPPL) batteries as an alternative, which resulted in a savings of $9,000 or more per truck for the customer.
Kolb holds a bachelor’s degree and master of business administration from East Carolina University. Since joining Yale over five years ago, he has accumulated well-rounded experience with roles in order management and supply chain, emerging technology, sales and account management.
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About Yale Lift Truck Technologies
Yale Lift Truck Technologies leverages over a century of material handling experience and substantial investment in innovation to bring the most advanced technology-driven lift truck solutions to market. The company offers a full line of award-winning lift trucks, including reach trucks, order pickers, turret trucks, pallet jacks and trucks, pallet stackers, tow tractors and counterbalanced forklifts, as well as powerful operator assist solutions, proven robotics and a wide range of power sources to help customers adapt to today’s demanding supply chain. Yale and its independent dealer network support these solutions with comprehensive after-sales service, parts, financing and training.
Yale Lift Truck Technologies is a division of Hyster-Yale Materials Handling, Inc., a wholly owned subsidiary of Hyster-Yale Inc. (NYSE:HY) which is headquartered in Cleveland, Ohio and operates globally.
are trademarks of Hyster-Yale Materials Handling, Inc.Company Contact:
Brad Long
Yale Lift Truck Technologies
252-412-3652
brad.long@hyster-yale.com
Media Contact:
Dan Gauss
Koroberi
336-409-5391
dan@koroberi.com
