GREENVILLE, N.C. (June 24, 2026) – Hyster-Yale Materials Handling (HYMH) has been named North American Material Handling Company of the Year by Frost & Sullivan, a leading market research and analysis firm. HYMH earned this 2026 Best Practices Recognition for its strong focus on customer challenges and ongoing investment in industry-leading innovations that help address labor, sustainability and cost pressures through automation, electrification and connected technology solutions.
“The global supply chain is evolving at an unprecedented pace,” said David Furman, Chief Marketing Officer, Hyster-Yale Materials Handling. “Persistent labor and cost pressures, combined with demanding delivery expectations, are pushing operations to find smarter ways to perform with greater agility, precision and speed. By listening closely and collaborating with our customers, we’re commercializing solutions that solve real-world challenges and deliver the practical value they need to keep the world moving.”
This customer-driven philosophy, recognized by Frost & Sullivan, is reflected in recent innovations across HYMH’s Hyster® and Yale® brands, each thoughtfully developed to help improve efficiency, safety and flexibility.
- Hyster Atlas™ and Yale Relay™ automated lift trucks simplify automation deployment and updates through an intuitive drag-and-drop interface, eliminating the need for coding or software engineering to modify routes. Available through a flexible rental model, this automation solution lowers the barrier to entry by replacing large upfront capital investments with a more manageable monthly fee.
- Hyster Reaction™ and Yale Reliant™ pedestrian awareness cameras help improve pedestrian detection by identifying people up to 16 feet from the lift truck within a 110-degree field of view. The system alerts operators to support corrective action and captures data that can help inform operational decisions.
- Hyster® A Series and Yale® Series N lift trucks offer a modular, scalable platform that spans value-oriented to premium configurations, helping customers match the right truck to their application and budget.
Frost & Sullivan also highlighted HYMH’s consultative approach to customer engagement, which starts with understanding each customer’s operational demands, facility constraints and cost expectations before recommending equipment. By asking diagnostic questions and aligning solutions to specific application requirements, HYMH and its independent Hyster® and Yale® dealers help customers identify the right equipment configurations to support stronger performance and long-term value.
That same customer-focused approach continues throughout the equipment lifecycle, with HYMH and its dealers delivering fleet maintenance and service solutions designed to help maximize uptime and optimize customers’ investments. Through its over 250 independent dealers worldwide, more than 10,000 certified technicians are available to help keep customers’ equipment running at peak efficiency.
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About Hyster-Yale Materials Handling
Hyster-Yale Materials Handling, Inc., designs, engineers, manufactures, sells and services a comprehensive line of lift trucks, aftermarket parts and technology and energy solutions marketed globally under the Hyster®, Yale®, Nuvera® and Maximal® brand names. Hyster-Yale Materials Handling’s subsidiary, Bolzoni S.p.A., is a leading worldwide producer of attachments, forks and lift tables marketed under the Bolzoni®, Auramo® and Meyer® brand names. Hyster-Yale Materials Handling also has an unconsolidated joint venture in Japan with Sumitomo NACCO Forklift Co., Ltd. Hyster-Yale Materials Handling, is a wholly owned subsidiary of Hyster-Yale, Inc. (NYSE: HY). For more information about the company, visit https://hymh.hyster-yale.com.
,Hyster and 
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and Nuvera are trademarks of Hyster-Yale Materials Handling, Inc.About NTT DATA
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Company Contact:
Brad Long
Yale Lift Truck Technologies
252-412-3652
brad.long@hyster-yale.com
Media Contact:
Dan Gauss
Koroberi
336-409-5391
dan@koroberi.com